History
Previously named Old Utrectht, the town was one of six Dutch towns the British incorporated and was the base of operations for the Battle of Long Island. In 1652, Cornelius Van Werckhoven of Utrecht, Holland, purchased land in Brooklyn from the Nyack indians native to the land. The price was 6 shirts, 2 pairs of shoes, 6 stockings, 6 adzes, 6 knives, 2 scissors, and 2 combs. In 1657, New Utrecht was granted status as a village. The area is now 84th street between 16th and 18th street in Brooklyn. in 1661, govenor Peter Stoyvesant granded Utrecht a charter. Some of the historically notable sites in New Utrecht are the New Utrecht (Dutch) Reformed Churc, the Old Utrecht Cemetary, and the New Utrecht Liberty Pole. The church is revered as the 'heart' of the town and originally was an octoganal shaped building with a tall spire.
Below are some pictures
I find the town and it's history much more interesting than that of the store itself. If there were a way to incorporate the essence of the town and its heritage, possibly even its links to the European Utrecht, in the logo it could give Utrecht (Co.) that sense of establishment and old world quality it stems from.
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